The Brotherhood of Used Car Buyers

We’ve grown a side business catering to it

As we’ve become more involved over the years in selling used Jaguars, Rovers and other British autos, we’ve noticed that the cars’ mystique has created a market of buyers who would rather buy used than new.

Why has this brotherhood (sisters, too) come into being? We think there’s several reasons:

  • It’s a trust thing: Members of the “brotherhood” trust other members to have taken good care of their cars.
  • It shares a common love: Owning a Jag or Rover (or an MG or Triumph) often goes beyond making economic sense. Investments in repairs and renovations may never be recovered. Why do people do this? Because their affinity for their cars – call it love – trumps all other factors.

    • “Aside from the people who like older cars, we’ve noticed growth in the number of people who look to BEM to provide almost-new cars,” says Mark Singleton. “There’s a very healthy market for Jaguars, Rovers and other makes that are only a year or two old. The reason they trust BEM as a source of these later models is they know we won’t put them out on our sales floor until we’ve thoroughly inspected and repaired them.”

     

     

     

     

     

     

     

     

     

    Winter, 2004
    ISSN 1538 - 8913